Making good videos better.

I started my career as a Video Editor at The Swaddle, an Indian digital media publication with an audience of over 600,000 across platforms. During my tenure, I contributed to the ideation and execution of several new and flagship content IPs.

I produced and edited long and short-form YouTube videos for a 300K+ subscriber channel, creating platform-native content that resonated with its audience. Alongside editing, I developed a strong understanding of YouTube analytics, learning how key metrics such as audience retention, click-through rate, and watch time influence content performance and long-term channel growth.